
Achieve an itch free beard worth telling stories about

Step #1 To Your Best Beard - Beard Oil
- Many men experience itching and irritation during the early stages of beard growth, which can be uncomfortable and distracting.
Our beard oil improves beard health and strength. It moisturizes and is full of vitamins. Death to beard itch!

Step #2: Make your beard super soft with Beard Butter
- A hard brittle beard is often dry, dull, and prone to breakage, making it difficult to style and shape.
Our beard butter is very special. It helps keep your beard strong and healthy. It's made from 5 special butters that help your beard grow and feel soft. It's like magic for your beard!

Step 3: A Clean Beard Is A Healthy Beard - Beard Conditioner
- A dirty beard can be itchy, uncomfortable, and unsightly, and can also lead to skin irritation and acne.
Our Beard conditioner will help to keep your beard clean, soft, and healthy, while also promoting healthy hair growth. Removing dirt and grime from the beard, reducing the risk of skin irritation and acne. Super clean, super beard!
Let customers speak for us
from 23701 reviews
Never thought it’d be possible to be sexually aroused by beard oil but here we are. You have yourself a lifelong customer here. Keep up the great work!

Every year I order the Claus beard wash, Co wash, and the beard butter! I also love many other scents!
If you like vanilla, give the Claus 🎅 a go!

Love the Claus!!!! It’s my wife’s favorite as well. Smells exactly like fresh baked Christmas cookies out of the oven with the perfect amount of Christmas spice added in. Definitely in the top 5 for me!!

Smells amazing and mixes well with the other Christmas scented products i use. Way better deal than any mainstream cologne. And you get to smell unique and stand out.

Very good scent.

Smells absolutely incredible, just like Christmas. Feel in beard is also stellar, don’t think about it just buy it lol.

The wintery chill of Jack Frost is perfect for the Christmas season! I missed out on it last year, but I’m so glad I got it this year. The peppermint is up front and cool, reminiscent of a Christmas Tree with the pine and fir as well. Absolutely love it!

I love the scent! I just ordered more and will try to get more.

My first time using Fable was just a week ago, and I am a forever Fable user because of this oil. Christmas Cookies & Milk is now my favorite beard oil in existence. Goes on smooth and smells like warm cookies on Christmas morning. Gives my beard a nice shine and the coat really lasts. I would recommend this to anyone with a beard.

The Scent reminds me of those old time gingerbread snap cookies. You get a nice bold ginger smell with a hint of cinnamon. You’ll be wanting to smell your beard all day.

Awesome scent wish they would keep it full time!

Love this bad MFer

This smells just like it says milk and cookies. It’s probably my favorite non peppermint Christmas scent so far. It’s not too overwhelming but you catch a nice whiff every now and again.

This was my first purchase from Fable. I really like the oil and butter, they both feel great in my beard. However, this scent in particular isn't my favorite, not bad just not something I'd buy again (in terms of scent). Since the oil & butter are great, I'll be purchasing again and trying a different scent.

The scent was just a bit too strong. Nice aroma, but just a bit overpowering.