I am not a fan of cologne scents. However the hype around this product had me excited. Collin (Fable) and Dan (DanCBearded) haven’t lead me astray before so I figured I’d give this a try. To me the scent is an upgraded Old Spice smell. It’s reminiscent of it yet better and not overpowering. Unlike old spice, Fable uses high quality ingredients that feel absolutely wonderful in beard. It’s not a question of if I will buy The Hero again, but a question of when. Would give it a 10 out of 5 stars.