This stuff does what it says on the tin. I love Fable beard scents but even good smells can get tiring,distracting, or they can clash with food you're about to eat. Out and about doing some errands, or heading to the bar? i'll put some nice smelling Dr. Wolf or Engineer Spicy citrus in. But since i work with food having the unscented option is great. Also a go to for camping so I don't attract animals to me with tasty scents. Now that my beard has gained some length, oil alone doesn't keep it moisturized for the whole day, and that's where the balm comes in. It takes some punishment from being constrained in a beard net and exposed to the heat of ovens. I found the balm to tame stray hairs, but also keep the softness and moisture in my beard. I alaso found that when my beard was balmed and my mustache given a light hold wax, it was far easier to correct my beard to look presentable after work with a simple pocket comb. When I put rings in my beard it's good to know it'll stay hydrated all day without touching up with a bit of oil here and there or having to take rings out to work more oil through. In the attached pictures, you can see what my beard looks like with oil and no balm (shades) and then with oil and balm (no shades).