I've been trying this oil for about a week now. To me, it almost has a chocolate smell out of the bottle, and after initial application to the beard. After an hour or so of wearing in-beard, the smell seems to change to more of a "soapy" smell. So if chocolate and soap are your thing, I'd say go for it. However I rather the after soapy smell over the initial chocolate smell. It does make my beard feel nice and soft too.