A friend of mine recommended Fable Beard Co. Before his encouragement, I had never invested into any beard oil or balm of any kind for myself, so I can't compare The Gunslinger with other leading competing brands. But I can honestly say that my beard is easier to maintain and care for than before. The Gunslinger smells great! It's not an overwhelming or a sharp, piercing smell. I'd say it's pleasantly full and strong. And the balm certainly helps to keep my beard where I want it to stay for styling.