I've used so many different beard butters & oils from popular retail stores & let me just tell you, they don't compare at all to Fable Beard Co. The smell last 6-8 hours easily, & it isn't overpowering. Within two days my beard was noticeably softer & was more maintainable. The oil is thick, but not heavy on your face. The butter is a bit odd because it is harder than most, but it leaves your beard super conditioned & feeling great. This oil / butter in particular smells exactly how it is described. The spiced apple hits you first, but then the pumpkin comes in & compliments to apple very nice. Overall would recommend this product & this company as I am looking forward to trying more from them!