Fable Vice - Complete Butter Kit - Oceanfront Breeze, Golden California Citrus, Polished Coastal Woods
Fable Vice - Complete Butter Kit - Oceanfront Breeze, Golden California Citrus, Polished Coastal Woods
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Worry Free Scent Exchange
Worry Free Scent Exchange
If the fragrance isn’t what you expected, we’ll exchange it for another—no questions asked.
Ships In 1 Business Day
Ships In 1 Business Day
Most orders are shipped directly from our warehouse within 1 business day.
During Peak Holiday Times expect fulfillment delays of an addition 1-2 business days
The Wizard’s Promise
The Wizard’s Promise
🌿 All-natural cold-pressed oils
💯 Free of damaging phthalates
🇺🇸 Made in the USA
👃🏻 Long-lasting scents (8-10 hours)
Upgrade Your Routine with the Fable Vice Complete Beard Care Kit
Step into a world of coastal confidence with Fable Beard Co.'s Complete Beard Care Kit, featuring Fable Vice—a fresh, sophisticated fragrance built for men who value ambition, style, and the freedom to live life on their own terms. Designed for the man who embraces every opportunity, this all-in-one system delivers everything you need for a strong, healthy, well-kept beard wrapped in a scent that feels confident, refined, and effortlessly unforgettable.
Meet Fable Vice
He was never meant to spend life chasing success.
He was built to create a life worth living.
Fable Vice represents the man who thrives on confidence—the entrepreneur, tastemaker, and coastal adventurer who understands that success is about more than what you achieve. It's about how you carry yourself, how you enjoy the journey, and how you make every moment count. His confidence isn't loud or demanding. It's built through experience, ambition, and the freedom that comes from living life on his own terms.
Smooth. Driven. Unforgettable.
He doesn't chase attention.
He naturally attracts it.
His signature scent is fresh, vibrant, and undeniably sophisticated—like ocean air drifting through palm-lined streets while golden sunlight reflects across the water and the city begins to come alive.
It opens with Oceanfront Breeze, clean and invigorating with crisp marine freshness and coastal energy. Refreshing and effortless, it captures the feeling of standing oceanside with endless possibilities ahead.
Golden California Citrus follows, bright and sun-ripened with vibrant citrus character that feels energetic, refined, and endlessly optimistic. Bold without being overpowering, it brings warmth and brightness to every moment.
Finally, Polished Coastal Woods settles in—smooth, sophisticated, and effortlessly confident. Rich coastal woods create a refined foundation that feels relaxed yet elevated, like luxury hidden beneath an easygoing exterior.
The result is clean, stylish, and unforgettable—a scent that feels like oceanfront penthouses, sunset drives with the top down, neon reflections dancing across the water, and the confidence of a man who knows exactly where he's headed.
This isn't just grooming—
it's preparation for the lifestyle you've earned.
Scent Profile
🌊 Oceanfront Breeze – Crisp marine freshness with clean coastal character
🍊 Golden California Citrus – Bright sun-ripened citrus with vibrant energy
🪵 Polished Coastal Woods – Smooth refined woods with sophisticated warmth
Fable Vice isn't just a scent—it's the mindset of confidence, ambition, and enjoying the rewards of a life well lived. Crafted with premium, skin-safe ingredients, this collection hydrates, softens, and restores your beard while surrounding you with a sophisticated fragrance inspired by coastal luxury, golden sunsets, and timeless confidence.
What's Inside Fable Vice Complete Beard Care Kit
Beard Oil (1 oz): Hydrates, softens, and supports healthy growth
Beard Butter (4 oz): Deep conditioning for softness and daily comfort
Beard Wash (8 oz): Gently cleanses without stripping natural oils
Beard Conditioner (8 oz): Restores moisture, smoothness, and manageability
Why Choose Fable Vice Complete Beard Care Kit?
All-in-one grooming system built for confidence and everyday performance
Fresh coastal scent with sophisticated character
Premium ingredients, cold-pressed and phthalate-free
Designed for lasting comfort, performance, and daily wear
The Wizard's Promise
All-natural, cold-pressed oils
Phthalate-free and beard-safe
Proudly made in the USA
Reliable performance with lasting scent endurance
Whether you're closing the deal, enjoying a sunset drive, or simply making the most of every opportunity that comes your way, the Fable Vice Complete Beard Care Kit keeps your beard healthy, comfortable, and ready for whatever adventure lies ahead.
Stay smooth.
Live boldly.
Fable's Risk-Free Guarantee
If Fable Vice doesn't deliver the comfort, care, and performance your beard deserves, we'll exchange or refund your order—no questions asked.
Built for confidence. Designed to endure.
Only from Fable Beard Co. — where every character has a story.
Let customers speak for us
from 39223 reviews
I'm glad I tried this one! Great scent and great quality as usual! Keep them coming!!
I do love the fact that I was able to get some samples that I can try a few sents that I wanted to try before I bought a full bottle and I'm glad I did, because there were a couple that are a good smell, but just not for me! I wish that they could do more samples and could try before you buy a larger package!
Great smell and Great service
Lifeguard is an absolute summer essential! Fresh and invigorating the pineapple really pops and makes you feel like you’re relaxing pool side!
Loving the Inner Circle benefits. Every month scent is unique, been able to be a part of the scent making process. And not to mention the BEST customer service. Thank you Fable for everything you do for us.
We got our box in the mail and when my wife and opened it , it was like Christmas morning!!! We spent an hour going through all the scents and they are all amazing.!!! We got the buy two get three free deal and I only have one more to open and try.
I have a grey/white beard and it loves the products!! It’s soft and I can comb through it even after sleeping!!! All in all extremely happy with it all!!
I have never had a bad experience with shopping and Shipping with Fable Beard. The site is also easy to navigate!
Pleasent surprise and its a great fragrance
Love it i just need some more beard butter now
The Bard was my 1st Fable character! It smells great and lasts all day! Can’t beat a great product that makes your beard look and smell better!
Love This The Explorer Beard Butter. It really nourishes my beard at night and has a great scent to boot.
I really enjoy the Appalachian ! The coffee hits you with a wonderful aroma and when that fades it leaves you with a hint of fall with the perfect amount of maple. It’s like sitting on your porch with a good cup of black coffee and a fall breeze blowing by gently
The deodorant smells great. It smells like a library in the woods. There is an old book smell, which isn’t bad just different. It combines very well with the woody scent.
I absolutely love this one, the notes of fresh coconut, bay run spices and Tahitian lime make for a invigorating scent that's easy on the nostrils and believe when I say, you walk into a room and folks will notice. Get many compliments on this one all the time
This smells like earthy spicy mojito. While there is no mint in the scent notes there is a refreshing clean and zesty smell. There is also a very nice spice and earth combination.
Fable Vice - Complete Butter Kit - Oceanfront Breeze, Golden California Citrus, Polished Coastal Woods