Meet the Scents of Our Brave Heroes
Choose Your Companion, Begin Your Heroic Story
There came a power unlike anything known before in a magical world where intrigue and secrets, stories and history, heroes and villains alike. It all began with an innocent-looking bottle of enchanted oils and a name: Fable Beard Co. Soon these bottles appear across the land, found by Tavern Keepers, Distillers, Teachers and Strategists, Artists and Inventors, Gunslingers and strange Drs, and more.
The word on the wind whispered the titles: The Wizard and The Princess, two shrouded in legend, bonded in this place and dedicated to creating a serum of beard care products that would empower the people and adventurers alike. Sweeping through the commonfolk and powerful heroes alike, soon the name on everyone's tongue was that of Fable Beard.Co and the delectable scents carried by unforgettable men.
But the Wizard and The Princess did not forget about the just as mighty women of the land. Soon the word was spread, stories spoken in taverns and inns, outposts and towns of The Enchantress, The Gypsy, and The Nurturer too. There was an elixir, a potion, an oil, or lotion, and body butter for all and anyone who sought it. Created from natural products such as the freshest cold-pressed oils, free of the tainted darkness of damaging phthalates and DHT-inhibiting ingredients, the legend of this new power in beard and body scents grew until everyone had embraced the name: Fable Beard. Co.
If you, adventurous one, are ready to change—to grow your potential (and beard), then we, The Wizard and The Princess are prepared to help. This is your origin story! Choose the companion to bring with you on your beard and body journey to a better, healthier beard, skin, and scent adventure like never before!
With more than dozens of specialized, unique, natural scents and ingredients to choose from—and the Wizard constantly brewing up the spells for many, many more—there is a signature scent within this treasure trove for everyone. From ancient woods to fresh vanilla, ripe peaches, and rare, exotic spices and Teakwood, you will find the perfect companion to help you with your next journey.
Do not forget, hero, to sign up for our enchanted weekly giveaways so you will never miss a new scent and any exclusive offers. Welcome to Fable Beard Co; your adventure begins!
Seasonal Scents
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The Beard Master Beard Collection: Aged Leather & Cursed Apple Trees
He who holds the keys to the cage controls the beast inside....
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The Lumberjack Beard Care Collection: Rich Maple Syrup, Maple Leaves, and Cabin Woods
The Lumberjack embodies everything you can ever want in a fall-scented beard...
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The Harvester Beard Care Collection: Spiced Apple Cider, Ripe Pumpkin, and Crisp Fall Breeze
The Harvester is here to collect! In the shadows of the night,...
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The Ice Cream Man Beard Collection: Fresh Mint Chip Ice Cream and Warm Waffle Cone
Summertime memories invade your senses with The Ice Cream Man! Take...
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The Patriot Beard Care Collection: Souther Pecan Pie, Fresh Spring Berries, and Creamy Vanilla
The Patriot is Fable Beard Co's summer seasonal blend of sunshine...
Our Main Characters
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The Great White Beard Collection: Banana Tidal Wave, Dark Stormy Seas, and Forgotten Driftwood
Born out of darkness The Great White brings to Fable a scent...
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The Distiller Beard Care Collection: Rich Mulled Spices, Aged Bourbon, and Deep Barrel Woods
Stashed away deep in the foothills lies a man with a lifelong...
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The Hero Beard Care Collection: A Mystical Amber, Light Cologne, and Warm Whiskey Tale
The world is in need of a hero! The perilous search has come...
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Dr. Wolf's Beard Care Collection: Fresh Blueberries, Warm Tobacco, and Aged Mahogany,
Dr. Wolf is just like his character, ever-changing. A beautifully blended balance...
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The Marksman Beard Care Collection: Crisp Pine, Warm Cedar, and Fresh Sandalwood,
In the dead of night lurking in the shadows is The Marksman....
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The Scribe Beard Care Collection: Decadent Chocolate, Steamed Froth, and Dark Espresso
A man of words is a man of great patience. Such patience...
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Captain Crimson Beard Care Collection: Creamy Coconut, Warm Amber, and Textured Musk
Often one finds themselves changing in the midst of adventure. Through trials...
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The Gunslinger Beard Care Collection: Mahogany, Vanilla, Teakwood, and Patchouli
Become a time-traveling bounty hunter with The Gunslinger's, a wild west beard...
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The Wizard Beard Care Collection: Oud Wand, Mystical Amber, and Dragons Blood Cologne
Over 3 years in the making The Wizard has been behind the...
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The Barkeep Beard Care Collection: Unscented and Sinus Allergy Free
The Barkeep is Fable Beard Co's catch all everything beard oil and...
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The Inventor Beard Care Collection: Fresh Tangelo, Kumquat, and Exotic Citrus Cologne
The Inventor is an epic blend of exotic citrus and cologne. Featuring...
Our Legend Series
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The Teacher Beard Care Collection: A Wildberry Life Lesson with Creamy Vanilla, Apple, and Peach Dessert.
Wild berries, Fresh apples, Georgia Peaches, Vanilla: A lifetime of Lessons Within...
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The Strategist Beard Care Collection: Aged Tobacco, Warm Amber, Fresh Leather, and Sweet Vanilla
The Strategist is the perfect blend for a man amongst men. With...
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The Artist Beard Care Collection: Antique Cologne, Mulled Spices, and Nature’s Paintbrush
The Artist is none other than Jeff West. He is a legend...
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The Rocket Beard Care Collection: Dark Chocolate Cookies, Creme Filling, & Rich Nougat
Max, our beloved production manager, and lab clown is The Rocket! Featuring...
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The Paladin Beard Care Collection: Mystic Woods, Holy Smoke, and Rejuvenating Cologne
The Paladin joins the rank of Fable legends. Cunning and mighty he...
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Let customers speak for us
from 17427 reviewsThis sent is what brought me to Fable Beard Co. a friend had it and is smelled awesome. Now I have it in oil, balm and butter.
I love the oil because it is a little lighter in body than the other products and gives my beard a great softness and shine. It's also a favorite of my wife.

Amazing smelling product my beard smells amazing and i have had many compliments from people about how my beard looks and smells

I'm so sorry Colin I never got the gunpowder, I got The Slugger and The Refresher. I do love The Refresher.

Long lasting, not too sweet.

My go to scent for my husband's beard. Long lasting fantastic scent. Always stock up on this one!

The gunpowder giving the lemonade a smoky aroma one of the best summer sent ever

Fable did it again! I never thought food type scents would go over well in my beard, but they absolutely do. The lumberjack genuinely smells like hot, buttery, pancakes. There's also a fresh, airy, woody, undertone to it. My wife says it reminds her of going camping with her grandparents as a child. It works well with woodsy, and oriental colognes. The perfect combo for me is Oud For Greatness, and lumberjack. Creed Aventus, Creed Royal Oud, Tom Ford Oud Noir, and Stronger With You Intense, also pair very well. This is a pretty amazing fragrance. Would I wear it year round?...NO. But for this time of year it really is very nice, and it does grab a lot of compliments. And you get the Fable base ingredients, which are the best you can possibly get. Lumberjack is a total winner, and it should be in every fall collection.

Amazing. When first opening it smells like the icing on an orange sweet roll. Once worked into the beard you still get the orange flavor with hints of cider.

Love it! The Harvester is what brought my attention to Fable two years ago. I loved the art work but didn't purchase The Harvester until now. I love the scent and art work! Most unique beard company by far!

Blown away by the quality of this scent. A pleasant mix that lasts all day. Immediately made me want to order other scents. Would definitely buy again!

Scent is strong at first, but fades to a subtle spicy vanilla scent. Smells great mixed with Dr. Wolf

The ice cream man is one of my favorites I will be getting more of it as often as I can definitely give it a try

Absolutely the best scent ever. My wife and I love this. It blew my mind.

This product is simply fantastic. Starting with the smell all the way to feel in beard, I cannot recommend enough.

I love this oil, I have been looking for an oil and sent for summer and this one is it. Also it makes my beard feel amazing!
