I picked this out so I could try the Balms, Butters and Oils from Fable as well (Check out the new Strategist, its awesome!). This wash cleans my beard and, when complimented by the co-wash, leaves my beard softer and ready to be brushed with ease. Add in an oil and you just feel fantastic. All clean ingredients, a great theme, and an even better owner. 100% recommend!