Fable Beard Co. Privacy Policy

This Privacy Policy describes how Fable Beard Co. (“Fable Beard Co.,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, interact with, or make a purchase from https://www.fablebeardco.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, device identifiers, and certain cookies installed on your device.

As you browse the Site, we may also collect information about:

• The individual webpages or products you view.

• The websites or search terms that referred you to the Site.

• How you browse and interact with the Site.

• The dates and times of your visits.

We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies including:

• Cookies: Data files placed on your device or computer that may include a unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

• Log files: Files that track actions occurring on the Site and may collect information such as your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.

• Web beacons, tags, and pixels: Electronic files used to record information about how you browse and interact with the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including:

• Your name.

• Billing and shipping addresses.

• Payment information, which may include credit card, PayPal, or Sezzle payment details.

• Email address.

• Phone number.

• Order and purchase information.

We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

• Process and fulfill orders placed through the Site.

• Process payments.

• Arrange shipping and delivery.

• Provide invoices, receipts, and order confirmations.

• Communicate with you about your orders, account, or customer-service requests.

• Screen orders and transactions for potential risk, fraud, or unauthorized activity.

• Maintain our business and transaction records.

• Send you Fable Beard Co. product information, promotions, or marketing communications when permitted by law and consistent with the communication preferences or consent you have provided.

We use Device Information to:

• Operate, maintain, and secure the Site.

• Detect potential risk, fraud, or unauthorized activity.

• Understand how visitors browse and interact with the Site.

• Diagnose technical problems.

• Improve and optimize the Site and customer experience.

• Measure the overall performance of our marketing campaigns.

We may use information about your purchases or interactions with Fable Beard Co. to personalize the communications and product recommendations we send directly to you. We do not authorize third parties to use your Personal Information for their own advertising purposes.

Sharing Your Personal Information

We share Personal Information only as reasonably necessary to operate our business, fulfill orders, communicate with customers, analyze Site performance, protect our rights, and comply with legal obligations.

We may provide Personal Information to service providers that perform services on our behalf. These service providers may process Personal Information only as necessary to provide the contracted services to Fable Beard Co., subject to applicable contractual and legal restrictions. We do not authorize these service providers to sell, rent, or use Personal Information for their own independent advertising purposes.

Examples of our service providers include:

• Shopify: We use Shopify to power our online store, process transactions, and support related ecommerce functions. Shopify processes information to provide these services to us. You can read more about Shopify’s privacy practices at https://www.shopify.com/legal/privacy.

• Google Analytics: We use Google Analytics to understand how customers use the Site and to measure Site performance. We do not authorize Google Analytics to use information collected through our account for Google’s own advertising purposes. You can read more about Google’s privacy practices at https://policies.google.com/privacy. You can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

• Payment processors: We use payment providers to securely process transactions.

• Shipping and fulfillment providers: We share the information necessary to prepare, ship, track, and deliver orders.

• Email and SMS providers: We use communications providers to deliver transactional and consent-based marketing messages on our behalf.

• Customer-service and technology providers: We may use service providers to host, maintain, secure, analyze, or support our Site and customer-service systems.

We may also disclose Personal Information when reasonably necessary to:

• Comply with applicable laws or regulations.

• Respond to a subpoena, search warrant, court order, or other lawful request.

• Investigate or prevent suspected fraud, security incidents, or illegal activity.

• Enforce our agreements and policies.

• Protect the rights, property, or safety of Fable Beard Co., our customers, or others.

• Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable legal protections.

We do not sell or rent Personal Information. We do not share Personal Information—including mobile opt-in and SMS consent information—with third parties for those third parties’ own advertising purposes.

Marketing Communications

We may send you marketing communications about Fable Beard Co. products, services, promotions, and events when you have consented to receive them or when otherwise permitted by law.

These communications are sent by Fable Beard Co. or by service providers acting on our behalf. Our service providers are not authorized to use your Personal Information to advertise their own products or services.

You may unsubscribe from email marketing at any time by using the unsubscribe link included in our marketing emails. You may unsubscribe from text marketing by replying STOP to a message from us.

Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations, shipping notices, account notices, or responses to customer-service requests.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to the Personal Information we maintain about you.

• Request that inaccurate Personal Information be corrected.

• Request deletion of certain Personal Information.

• Request a copy of certain Personal Information.

• Object to or restrict certain uses of your Personal Information.

• Withdraw consent when our processing is based on your consent.

• Appeal a decision concerning a privacy request, where applicable.

• Receive equal service and pricing without discrimination for exercising your privacy rights.

To submit a privacy request, contact us using the information provided below. We may need to verify your identity before completing your request. Certain information may be retained when permitted or required by law, including information needed for transaction records, fraud prevention, dispute resolution, and legal compliance.

If you are located outside the United States, please understand that your information may be transferred to and processed in the United States, Canada, and other countries where our service providers operate. Where required, we use legally recognized safeguards for international data transfers.

Cookies and Tracking Choices

You may control certain cookies through your browser settings and any privacy or cookie controls made available on the Site. Disabling cookies may affect the availability or functionality of certain Site features.

You may also use the following Google Analytics opt-out tool:

https://tools.google.com/dlpage/gaoptout

Browser settings and opt-out tools are specific to the browser and device on which they are applied. You may need to repeat your selections when using another browser or device or after clearing your cookies.

Data Retention

We retain Personal Information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy.

• Provide products and services.

• Maintain transaction and business records.

• Meet tax, accounting, regulatory, and legal requirements.

• Prevent fraud and protect the security of our systems.

• Resolve disputes and enforce our agreements.

When Personal Information is no longer reasonably necessary, we may delete or anonymize it, subject to applicable legal requirements.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect Personal Information. However, no online transmission or storage system can be guaranteed to be completely secure.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons. When we update the policy, we will revise the effective date displayed on the Site.

Text Marketing Terms and Conditions

By opting in to Fable Beard Co. text marketing and notifications, you agree to receive transactional text notifications, which may include order updates and abandoned-cart reminders, and marketing messages concerning Fable Beard Co. products and offers.

Consent to receive marketing text messages is not a condition of purchasing any product or service.

Your phone number, name, purchase information, and related messaging information may be processed by our SMS service provider, SMSBump Inc., and applicable telecommunications providers solely as necessary to administer the messaging program and deliver messages on behalf of Fable Beard Co.

These providers are not authorized by Fable Beard Co. to sell, rent, or use your mobile opt-in information or SMS consent data for their own advertising purposes. Mobile opt-in information and SMS consent will not be shared with unaffiliated third parties for their independent marketing or promotional purposes.

Message frequency may vary. Message and data rates may apply.

To unsubscribe from marketing text messages, reply STOP to any mobile message sent by us or use an unsubscribe link provided in a message. After submitting an opt-out request, you may receive a final confirmation message.

For assistance, reply HELP to the number from which you received the message or contact us using the information below.

Contact Us

For more information about our privacy practices, to exercise your privacy rights, ask a question, or make a complaint, contact us at:

Fable Beard Co.
331 Premier Ct S, Ste 100
Franklin, TN 37067
United States

Email: customerservice@fablebeardco.com
Phone: +1-888-611-4534