As a first-time customer, I can't say I was skeptical of Dr. Wolf's being a good pick but, between the glowing recommendation of Fable by a friend of mine and the three or four sweet discounts I got just as a matter of course, I was already very happy with the purchase, scent unsmelled!
Then, when my beard balm actually arrived, I was blown away by how great the scent was. My wife reeeaaally likes it, as well, which is (of course) just as important as my liking it (if not more so!). We're bibliophiles and amateur book collectors so almost anything with a tobacco base already has our good graces. Add the not-too-strong, not-too-subtle blueberry nosefeel and it's most definitely one of my favorite grooming products ever.
Period-appropriate Victorian-style bowler hats off to you, Fable Beard Co., for making me a believer with just a single purchase. Never have I felt like such a gentlemanly werewolf, with my natural face-fur tamed and tantalizing. Huzzah for Dr. Wolf and long live Fable Beard Co.!