Over the last 8 years with a beard ive used all kinds of products. From the store, from online, some homemade, etc. Fable Beard CO popped up on my IG feed with the Ginger Beard Man on sale so I figured, hey who doesnt love smelling like cookies, and purchased. Let me just say i have yet to find a company whose scent profile is more spot on then Fables. Not sure what powers the Wizard himself holds, but it litterally smells like fresh baked ginger bread cookies in my beard all day long. I only wish i had ordered more while supplies were available. So instead I went ahead and ordered The Hero balm, oil, and co-wash so i can savor my ginger beard oil and balm a while longer. Next to my suprise I stumbled upon the Fable products for that fair lady in your life in which I went ahead and ordered some for mine. Looking forward to receiving and enjoying them.