This is my first Fable Beard Co. purchase and I am very impressed with both the quality of the product and the service of the company itself. The co-wash smells great and leaves my beard incredibly soft. The scent itself is so nice that I immediately regretted not buying the butter and oil to accompany the wash. The shipping was really fast (I think less than two days). Only con is that there is no traditional beard wash to go with the co-wash. Still, I'll definitely be buying more from this company.