I won this butter via a DanC Command's Corner giveaway. The scent, which is very berry-y and strong, isn't terrible. It's definitely not my favorite, but that's because I'm not a big berry scent fan. The butter itself however is really good. It did get grainy because of varying temps during shipment. That is no fault of Fable. While it's grainy when I scoop it out, it emulsifies quickly and goes in great. The other night I put it in and my wife said I smelled like a Strawberry Shortcake doll..... I wasn't sure how to respond. In the future, when I buy another butter from Fable (since I only use it at night normally) it will probably be the barkeep since I don't need/want a ton of scent before going to bed.