I've been using this for a week now and they do what beard oils/balms are suppose to do, skin hydration and tame hair. I do prefer a slightly thicker oil because of crazy gray hair beard but, to me, it's a medium/light. The scent is very pleasant with tobacco amber and whiskey. But what struck me is the scent longevity, I've put it on at 6:30 am and the following morning I can still smell hints of The Hero. That's crazy long. Good job Fable Beard Co.