I've bounced around some different beard products trying to find the right brand. Fable has some amazing products and is something I enjoy talking about wearing. I have ordered a couple different scents and The Marksman is one of my favorites. The smell is very strong and lasts a very long time. The balm gives a nice hold to my beard and keeps the style that I want throughout the work day. 10/10 will be purchasing more products from this line!