
Achieve an itch free beard worth telling stories about

Step #1 To Your Best Beard - Beard Oil
- Many men experience itching and irritation during the early stages of beard growth, which can be uncomfortable and distracting.
Our beard oil improves beard health and strength. It moisturizes and is full of vitamins. Death to beard itch!

Step #2: Make your beard super soft with Beard Butter
- A hard brittle beard is often dry, dull, and prone to breakage, making it difficult to style and shape.
Our beard butter is very special. It helps keep your beard strong and healthy. It's made from 5 special butters that help your beard grow and feel soft. It's like magic for your beard!

Step 3: A Clean Beard Is A Healthy Beard - Beard Conditioner
- A dirty beard can be itchy, uncomfortable, and unsightly, and can also lead to skin irritation and acne.
Our Beard conditioner will help to keep your beard clean, soft, and healthy, while also promoting healthy hair growth. Removing dirt and grime from the beard, reducing the risk of skin irritation and acne. Super clean, super beard!
Let customers speak for us
from 22973 reviews
The Scribe - A Coffee & Chocolate Scented Beard Oil

I love this! It reminds me of a walk in the deep woods. It is a great Sent and lasts me about 5 to 6 hours. Will definitely be stocking up on this.

I use it on those opening shifts or days I just need some bears tlc. This was a perfect addition to my nughtl routine

The Sasquatch - Fall Forest Mastery Beard Butter

The highwayman is arguably the best fall scent so of course fall wouldn’t be complete without it. The initial blast of spices hits you with an atomic fireball candy smell and then mellows out to a nice roasted marshmallow smell. The two scents compliment each other perfectly.

I took a bottle of Highway Hunter to my weekly CrossFit class so all the people that had never heard of Fable could smell a few different ones I have. This and Dr. Wolf were the stand out favorites. All the ladies wanted to buy some to use in their hair and for their men to use so they could sniff them all day. Perfect Fall scent that appealed to everyone there.

Hands down my favorite scent, I hope they restock soon! I always get compliments on my beard and scent! It's legit!!!

Soft, wonderful smelling beard!

Smells so good you might wanna take a bite…. But don’t cause it’s for your armpits

Loved it smells amazing

This is definitely my new favorite. The spices mixed with the apple reminds me of turkey day. Highly recommended if your a fan of cider

So far this has been my favorite scent I have gotten. Looking forward to what else comes

This scent perfectly signifies fall time and spooky season. The amazing blend of spices and scents tickles your nostrils ever so slightly, it won't smoke you out and make you sick of it, and will continue to make people around you comment! I work in a shop setting with lots of strong and not so pleasant smells lingering around, this scent profile makes a statement after coming home from a long work day and still being present and the primary smell of my man main. I'm DEFINITELY going to be picking up more of this before it's gone! I have had no itchy, dry, or dandrift resting on my chest since switching to the fable products I picked up. They do the job of not only moisturizing the skin but also the hair, making it loads easier to style and maintain throughout the day. 10/10, 1000% will recommend to any and all my bearded brethren

Best beard products I've ever used

Bruh...that pumpkin smell tho. Lasts all day and smells like victory! Witness Me!