Best Sellers

Discover Fable Beard Co.'s top-rated grooming essentials. This collection features our most popular beard oils, colognes, washes, and deodorants—trusted by thousands and crafted with legendary scents. Perfect for first-timers or longtime fans looking to stock up on proven favorites.

Let customers speak for us

from 36881 reviews
The Pioneer - Beard Oil - Apple Butter, Toasted Marshmallow, and Vanilla Liquor
Cory madero
The Pioneer - Beard Oil - Apple Butter, Toasted Marshmallow, and Vanilla Liquor
Love The Pioneer!!!

I add a drop of The Clause and my beard smells like warm apple pie!

$50 Mystery Beard Bundle
Ryan
$50 Mystery Beard Bundle

Very pleased

The Caretaker - Christmas Ultimate Bundle - Pre Order
Yee
The Caretaker - Christmas Ultimate Bundle - Pre Order

Better than what I ever could expect

Beard Ornament Gift Set
Shannon
Beard Ornament Gift Set

My husband loves it

The Ginger Beard Man - Beard Balm - Warm Gingerbread, Rich Toffee, and Christmas Spices
Robert
The Ginger Beard Man - Beard Balm - Warm Gingerbread, Rich Toffee, and Christmas Spices

Smells wonderful, lasts forever and helps hopd shape in a light mustache.

The Pioneer - Beard Oil - Apple Butter, Toasted Marshmallow, and Vanilla Liquor
Robert
The Pioneer - Beard Oil - Apple Butter, Toasted Marshmallow, and Vanilla Liquor

Use it daily, its pleasant and crisp and gf loves it!

The Lumberjack - Beard Oil - Rich Maple Syrup, Fragrant Maple Leaves, & Soft Cabin Woods
Cody
The Lumberjack - Beard Oil - Rich Maple Syrup, Fragrant Maple Leaves, & Soft Cabin Woods

The best scent bar none for not triggering peoples scent-sitivity😉
I have several family and freinds that cant handle being around any kind of perfume smell and none have ever had a problem with this for 3rd year running.

The Warlock - Beard Oil - Dark Tobacco, Brown Ale, Citrus Spark, and Cherry Mist
Anna
The Warlock - Beard Oil - Dark Tobacco, Brown Ale, Citrus Spark, and Cherry Mist
My favorite

I was hesitant to buy the hubby this one, cherry can go a cpl different ways. He loves cherry, and trusted me to pick something nice for him.
I got so lucky! It smells so wonderful. The cherry is perfect!

The Illustrator - Beard Oil - Sunlit Oak, Honeyed Resin, Ambrosial Nectar
Anna
The Illustrator - Beard Oil - Sunlit Oak, Honeyed Resin, Ambrosial Nectar
One of my favorites

Got this one as something new for him to try outside his norm. It has a beautiful clean smell. Its not over powering.

The Scribe - Beard Oil - Coffee Beans, Dark Chocolate, Dark Espresso, Frothy Latte
Anna
The Scribe - Beard Oil - Coffee Beans, Dark Chocolate, Dark Espresso, Frothy Latte
His favorite

He absolutely loves this one. He loves the shine it gives his beard and that he can enjoy the smell of coffee throughout the day.

Krampus - Beard Conditioner - Evergreen Wreath, Pine Boughs, and Spiced Apples
Shelley
Krampus - Beard Conditioner - Evergreen Wreath, Pine Boughs, and Spiced Apples

Great Product!

Krampus - Beard Wash - Evergreen Wreath, Pine Boughs, and Spiced Apples
Shelley
Krampus - Beard Wash - Evergreen Wreath, Pine Boughs, and Spiced Apples

Bought this as extra for the year ahead.

Krampus - Cologne - Evergreen Wreath, Pine Boughs, and Spiced Apples
Shelley
Krampus - Cologne - Evergreen Wreath, Pine Boughs, and Spiced Apples

My husband loves the smell of Krampus.

Father Time - Beard Butter - Musky Ambergris, Earthy Moss, Coconut Milk, and Ripe Apricot
Mark
Father Time - Beard Butter - Musky Ambergris, Earthy Moss, Coconut Milk, and Ripe Apricot

Superb! Great smell and long lasting !

Chimney Creep - Beard Oil - Smoldering Fireplace, Christmas Trees, Twisted Candy Cane
Sarah Kistler
Chimney Creep - Beard Oil - Smoldering Fireplace, Christmas Trees, Twisted Candy Cane
Smoky and smooth

I got this as a christmas stocking stuffed for my husband.... and I have zero regrets. He smells absolutely amazing. In addition to smelling amazing, he can use it. Which is rare. He has auto immune issues and scents and perfumes often bother him. It's hard to find him something healthy, and clean, that truly works for him...... and this stuff does. I got him the whole kit, and bought extra. Thank you for making such amazing products.