Collection: Best Sellers
Discover Fable Beard Co.'s top-rated grooming essentials. This collection features our most popular beard oils, colognes, washes, and deodorants—trusted by thousands and crafted with legendary scents. Perfect for first-timers or longtime fans looking to stock up on proven favorites.

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Dr. Wolf - Beard Oil - Fresh Blueberries, Warm Tobacco, and Aged Mahogany
4.83 / 5.0
(741) 741 total reviews
Regular price $ 18.99 USDRegular priceSale price $ 18.99 USD -
The Wizard - Beard Oil - Cauldron Brewed Bourbon, Toasted Vanilla Oats, Arcane Buttercream, and Orange Zest Sparks
4.73 / 5.0
(343) 343 total reviews
Regular price $ 18.99 USDRegular priceSale price $ 18.99 USD -
The Barkeep - Unscented Beard Conditioner
4.71 / 5.0
(189) 189 total reviews
Regular price $ 24.99 USDRegular priceSale price $ 24.99 USD -
The Distiller - Beard Wash - Mulled Spices, Aged Bourbon, and Deep Barrel Woods
4.74 / 5.0
(98) 98 total reviews
Regular price $ 21.99 USDRegular priceSale price $ 21.99 USD -
Dr. Wolf - Deodorant - Fresh Blueberries, Warm Tobacco, and Aged Mahogany
4.61 / 5.0
(23) 23 total reviews
Regular price $ 13.99 USDRegular priceSale price $ 13.99 USD -
Captain Crimson - Cologne - Creamy Coconut, Warm Amber, Sea Salt, and Fresh Vanilla
4.0 / 5.0
(11) 11 total reviews
Regular price $ 39.99 USDRegular price$ 39.99 USDSale price $ 39.99 USD -
Body Wash Bundle - $100 Value - 5 Scents!
3.8 / 5.0
(5) 5 total reviews
Regular price $ 85.00 USDRegular price$ 100.00 USDSale price $ 85.00 USDSale -
The Wizard - Ultimate Bundle - Cauldron Brewed Bourbon, Toasted Vanilla Oats, Arcane Buttercream, and Orange Zest Sparks
Regular price $ 135.99 USDRegular price$ 170.00 USDSale price $ 135.99 USDSale -
Captain Crimson - Ultimate Bundle - Creamy Coconut, Warm Amber, Sea Salt, and Fresh Vanilla
Regular price $ 135.99 USDRegular price$ 170.00 USDSale price $ 135.99 USDSale -
Dr. Wolf - Beard Oil & Butter Kit - Fresh Blueberries, Warm Tobacco, and Aged Mahogany
Regular price $ 42.99 USDRegular price$ 45.99 USDSale price $ 42.99 USDSale -
The Distiller - Ultimate Bundle - Mulled Spices, Aged Bourbon, and Deep Barrel Woods
Regular price $ 135.99 USDRegular price$ 170.00 USDSale price $ 135.99 USDSale
Let customers speak for us
from 37396 reviews
The Highlander - Cologne - Smoked Firewood, Robust Scotch, and Nostalgic Mahogany
Love this scent.
The Marksman - Beard Oil - Crisp Pine, Warm Cedar, Fresh Sandalwood, Soft Mosses, and Mystical Amber
Very nice scent, great product
Good scent. Excellent beard balm.
Fast delivery
Great deodorant and it last all day.
The Resolution - Beard Oil - Cuban Cigars, Brazilian Coffee, and Vintage Champagne
The Crusader - Beard Butter - Ancient Citrus Musk, Lavender Soaked Sandalwood, and Eucalyptus Spice
It has a sweet hint of tabaco that one would ware anywhere or anytime. I used it last as a night time butter.
Illustrator is low-key the underrated kid in the scent lineup — and honestly deserves more hype. The oak keeps it grounded and earthy, while the honeyed resin and ambrosial nectar notes swoop in with just enough sweetness to keep things interesting. Smooth, clean, and relaxing
The Grower smells like spring showed up early and handed me a basket of fresh apples and pears. It’s bright, crisp, and makes me feel like I should be frolicking through an orchard instead of just going about my day. Definitely a warm-weather scent — and I’ll be reaching for it more as soon as winter gets the hint and leaves.
I love this scent. It’s dark and warm, smokey with a little sweet (tobacco) to it.
Quite enjoy it. It’s my #1 pick each morning at this point.
I always like their mystery bundles. Gives me an opportunity to try something new that I may not have purchased on my own. I have not been disappointed yet.
This butter is the perfect pair to the Nice Guy oil. It smells of Alpine air with a body of tea and a bit of a waft of woodsy thyme, like a lakeside siren song.