Best Sellers

Discover Fable Beard Co.'s top-rated grooming essentials. This collection features our most popular beard oils, colognes, washes, and deodorants—trusted by thousands and crafted with legendary scents. Perfect for first-timers or longtime fans looking to stock up on proven favorites.

Let customers speak for us

from 35980 reviews
The Distiller - Beard Oil - Mulled Spices, Aged Bourbon, and Deep Barrel Woods
Blake Shumaker
The Distiller - Beard Oil - Mulled Spices, Aged Bourbon, and Deep Barrel Woods
Go to Scent

I love this scent. This is a normal weekly scent for me. My wife and kids love when I wear this one.

Jack Frost - Beard Oil - Christmas Pine, Fir Trees, and Peppermint Stick
Wayne
Jack Frost - Beard Oil - Christmas Pine, Fir Trees, and Peppermint Stick

Love the aroma

Beard Ornament Gift Set
David Cronin
Beard Ornament Gift Set

Another great woodsy sent.

Jack Frost - Beard Oil - Christmas Pine, Fir Trees, and Peppermint Stick
Nate Giovannone
Jack Frost - Beard Oil - Christmas Pine, Fir Trees, and Peppermint Stick

Jack Frost - Beard Oil - Christmas Pine, Fir Trees, and Peppermint Stick

Krampus - Beard Conditioner - Evergreen Wreath, Pine Boughs, and Spiced Apples
David
Krampus - Beard Conditioner - Evergreen Wreath, Pine Boughs, and Spiced Apples

Smells awesome would highly recommended this product

Mystery Gift
George
Mystery Gift

They all smell great

The Marionette - Beard Butter - Warm Mulled Cider, Splintered Mahogany, Velvet Pipe Smoke
Nolan
The Marionette - Beard Butter - Warm Mulled Cider, Splintered Mahogany, Velvet Pipe Smoke

Wish i had gotten more of this scent before it sold out, love it!

The Carney - Beard Balm - Warm Kettle Corn, Salted Caramel, & Sweet Pipe Tobacco
Nolan
The Carney - Beard Balm - Warm Kettle Corn, Salted Caramel, & Sweet Pipe Tobacco

Top notch

Corpsicle - Beard Balm - Blood Raspberry, Blackscary Jam, Infectious Vanilla
Nolan
Corpsicle - Beard Balm - Blood Raspberry, Blackscary Jam, Infectious Vanilla

Great stuff

The Carney - Beard Oil - Warm Kettle Corn, Salted Caramel, & Sweet Pipe Tobacco
Nolan
The Carney - Beard Oil - Warm Kettle Corn, Salted Caramel, & Sweet Pipe Tobacco

The Carney is my overall favorite!

The Surgeon - Beard Conditioner - Black Tea Leaves, Sterile Lemon Tincture, Cursed Amberwood
Paul Sweatt
The Surgeon - Beard Conditioner - Black Tea Leaves, Sterile Lemon Tincture, Cursed Amberwood
Love this scent

To me, it kind of smells like fruit loops

Beard Ornament Gift Set
Southern Samurai
Beard Ornament Gift Set
Fun and free

What's not to love about Christmas ornaments with a Christmas tree scent

Mystery Gift
C.W.
Mystery Gift

Loved it

Sant-O-Lantern - Beard Oil - Christmas Pine, Cold Winter Night, Sneaky Pomegranate, & Spooky Holiday Wreath
Dennis Barnett
Sant-O-Lantern - Beard Oil - Christmas Pine, Cold Winter Night, Sneaky Pomegranate, & Spooky Holiday Wreath
Sant-o-lantern

The smell is great and last several days

The Innkeeper - Beard Oil - Cranberry Woods, Pine Tree Farm, and Cran-Apple Melody
Aaron D Larson
The Innkeeper - Beard Oil - Cranberry Woods, Pine Tree Farm, and Cran-Apple Melody
Christmas Time is Here

Love this scent! It evokes memories of Christmas. The pine and cranberry-apple scents are soothing and brings feelings of merriment and holiday cheer. It’s like walking through a snow covered forest while sipping a hot cup of wassail. Great scent!