Collection: Best Sellers

Hit the mark if you like the pine scent

First of all, the customer service (Gym Bunny) is amazing. Took care if concern I had withiut issue. The scent is really good. My wife likes it a lot. Definitely going to try others.

I love this company and the variety of long lasting scents that wife loves

I enjoy get wiffs of the great smell through out the day. Keeps my beard moist.

It’s the best by everyone that is around me

Icy ❄️

I was expecting this to be similar to Scarecrow, but was pleasantly surprised. The main scent is the cinnamon spice and vanilla, with a distinct sweet after note of marshmallow and then a hint of pumpkin. Very festive! It lasts all day, I can smell it in the evenings after spending all day in the shop. Absolutely love this one!

My wife has always complained about how poorly deodorants I have used in the past didn’t smell very good, but this sent is everything she could have hoped for. Between the evergreen and the amber, she loves it.

I love the scent.

Excellent smell! Wife absolutely loves it bought two so i could have a back up!!! Great work guys!!!!

No doubt about it, I walk around looking and smelling like a cinnamon roll with The Baker!

First off, the oil absorbs well into the beard and skin leaving very little residual oil on your hands. Secondly, the scent profile is really nice and lasts all day. My wife says “it’s yummy!”.

The Djinn - Beard Butter - Egyptian Cologne, Warm Sandalwood, and Dragon's Blood

I have tried other products from different companies and these smell beat by far. The Baker is probably my favorite, it smells amazing and feels good too!

This was my first time ever trying any kind of beard oil or beard balm, and I’m glad I went with Fable. The quality surprised me right out of the bottle — the oil absorbs great, softens my beard instantly, and the scent is perfect without being overwhelming. The balm adds just the right amount of control and leaves everything feeling natural, not waxy or heavy. I genuinely enjoy every drop of this product. It’s made my beard look healthier, feel softer, and stay easier to manage. I’ll definitely be buying again.