Best Sellers

Discover Fable Beard Co.'s top-rated grooming essentials. This collection features our most popular beard oils, colognes, washes, and deodorants—trusted by thousands and crafted with legendary scents. Perfect for first-timers or longtime fans looking to stock up on proven favorites.

Let customers speak for us

from 35034 reviews
Patches - Beard Butter - Spiced Pumpkin Puree, Dark Mocha, Burnt Honey Drizzle
Shawn Slaven
Patches - Beard Butter - Spiced Pumpkin Puree, Dark Mocha, Burnt Honey Drizzle
One of my favorites

Thought it might not be for me thought maybe too sweet. Jokes on me though it is absolutely one of my favorites and a go to. Warm deep scent that is strong and inviting.one of the best!

The Hero - Cologne - Warm Tobacco, Light Cologne, & Mystical Amber
Keith Delcourt
The Hero - Cologne - Warm Tobacco, Light Cologne, & Mystical Amber
Amazing Cologne

Smells like a man and mixes well with everything

The Dollmaker - Beard Butter - Warm Butterscotch, Buttered Rum, Candy Corn, & Creamy Caramel
Daren Rife
The Dollmaker - Beard Butter - Warm Butterscotch, Buttered Rum, Candy Corn, & Creamy Caramel
Doll maker

Great scent that last all day . One of new my go to

Marshal - Beard Wash - Vanilla Tobacco, Cabin Logs, Forest Overgrowth
Travis
Marshal - Beard Wash - Vanilla Tobacco, Cabin Logs, Forest Overgrowth

Great scent and makes my skin feel good!!

Marshal - Cologne - Vanilla Tobacco, Cabin Logs, Forest Overgrowth
Travis
Marshal - Cologne - Vanilla Tobacco, Cabin Logs, Forest Overgrowth

Great scent!!

The Refresher - Cologne - Gunpowder & Lemonade
Travis
The Refresher - Cologne - Gunpowder & Lemonade

Great scent!!

Nightcrawler - Cologne - Citrus Vanilla Grotto, Fiery Clove, Cranberry Bite
Travis
Nightcrawler - Cologne - Citrus Vanilla Grotto, Fiery Clove, Cranberry Bite

This is a good product!! I love the scent on my skin. I can also keep it in the car so when I get off work I can freshen up before going to happy hour or the Cigar bar!!

The Harvester - Beard Balm - Spiced Apple Cider, Ripe Pumpkin, Crisp Fall Breeze
Hansel Londono
The Harvester - Beard Balm - Spiced Apple Cider, Ripe Pumpkin, Crisp Fall Breeze
This stuff is great!

I think I might need a lifetime supply. Best smell I've ever had from any company so far. The wife says it gives her the feels.

Marshfellow - Beard Oil - Toasted Graham Cracker, Charred Marshmallow, Molten Chocolate
Justin Brauer
Marshfellow - Beard Oil - Toasted Graham Cracker, Charred Marshmallow, Molten Chocolate
Need s’more!

Perfect summer scent by Fable. Light tones of chocolate and charred marshmallow, with a strong graham cracker back. Feel like I’m sitting by the crackling fire anytime I rub my hand thru my beard!

Nightcrawler - Beard Balm - Citrus Vanilla Grotto, Fiery Clove, Cranberry Bite
Michael Smith
Nightcrawler - Beard Balm - Citrus Vanilla Grotto, Fiery Clove, Cranberry Bite
Nightcrawler balm

Fable balm holds real well and as far as the scent goes, Nightcrawler is my very favorite! Love that outdoorsy scent with the cranberry mixed in and, to me, the scent is oh so good!!

Nightcrawler - Beard Oil - Citrus Vanilla Grotto, Fiery Clove, Cranberry Bite
Jeffery Heintz
Nightcrawler - Beard Oil - Citrus Vanilla Grotto, Fiery Clove, Cranberry Bite
Amazing product!

I highly recommend this for anyone who is tired of bad scents and beard oil that leaves you oily but dry.

The Wizard - Beard Butter - Cauldron Brewed Bourbon, Toasted Vanilla Oats, Arcane Buttercream, and Orange Zest Sparks
Jesse Baxter
The Wizard - Beard Butter - Cauldron Brewed Bourbon, Toasted Vanilla Oats, Arcane Buttercream, and Orange Zest Sparks
Wizard beard butter

I have only had this beard butter for around a week and already notice a difference in my beard. The scent is awesome and lasts for hours.

The Highway Hunter - Beard Conditioner - Warm Roasted Pumpkin, Sweet Vanilla Bean, Rich Spiced Cinnamon, and Creamy Toasted Marshmallow
Derek Meier
The Highway Hunter - Beard Conditioner - Warm Roasted Pumpkin, Sweet Vanilla Bean, Rich Spiced Cinnamon, and Creamy Toasted Marshmallow
Smells amazing!

Smells great and leaves my beard feeling clean and soft!

The Elemental - Beard Balm - Fire Brewed Tea, Stewed Peaches, and Hibiscus Dust
Paul Zalewski
The Elemental - Beard Balm - Fire Brewed Tea, Stewed Peaches, and Hibiscus Dust
Love it

Smell this is very earthy and smells amazing.

The Hero - Beard Oil - Warm Tobacco, Light Cologne, & Mystical Amber
Israel Gallihugh
The Hero - Beard Oil - Warm Tobacco, Light Cologne, & Mystical Amber
The Hero beard oil

The Hero IS a hero of mine ❤️ it smells fantastic & not overwhelming. I've gotten many compliments on it.