Collection: Best Sellers

Love this scent. Not a sweet blueberry candy smell but an earthy sweet balanced blend.

My opinion it’s the best scent I’ve gotten yet and I’m up to about 36 bears oils

Since I’ve started using these products my beard is healthy and well groomed. My skin does not itch and the smells are amazing !! Definitely like the Captain Crusader and the Rum Runner scents !

Great scent with good strength to it. Not a scent profile that I could be normally interested in but real glad I got it.

This scent is definitely one of a kind. The oud tempers the sweetness of the apple and pear, while the amber adds a warmth that wraps it all together. I'll absolutely be getting this one again! Thank you so much, Fable and Dan!

Hero is a smooth scent that is a good everyday wear!

This was the first Fable product I purchased, and it is by far still my favorite. Mushroom King is THE GOAT. Starts off sweet and a little earthy on the nose, but it's layered and a subtle spiciness starts to emerge once I work it into my beard. This is another of Fable's long-lasting scents -- I don't need to reapply for easily 4-5 hours; and even then I'm reapplying it because I just love the way it smells so much, not because the smell is totally gone. Buy this while you can!

Delivered really fast to My house smells amazing everything with care and detail I Love it thanks Fable!

An updated classic scent. Fresh and woodsy like the outdoors.

The Scribe - Beard Oil - Coffee Beans, Dark Chocolate, Dark Espresso, Frothy Latte

Role Model is an amazingly masculine but not toxic masculine scent, leather-wood-cologne, very mature without being old. Very dignified, a little nostalgic. My girlfriend's top 3.

Role Model is an amazingly masculine but not toxic masculine scent, leather-wood-cologne, very mature without being old. Very dignified, a little nostalgic. My girlfriend's top 3.

Role Model is an amazingly masculine but not toxic masculine scent, leather-wood-cologne, very mature without being old. Very dignified, a little nostalgic. My girlfriend's top 3.

Role Model is an amazingly masculine but not toxic masculine scent, leather-wood-cologne, very mature without being old. Very dignified, a little nostalgic. My girlfriend's top 3.

Role Model is an amazingly masculine but not toxic masculine scent, leather-wood-cologne, very mature without being old. Very dignified, a little nostalgic. My girlfriend's top 3.