All Stories Have a Beginning: The Wizard and The Princess
The Magic That Started It All
We strive for those who dare. At Fable Beard Co., we are committed to top-quality men’s beard grooming products. But this is more than just a brand.
Fable Beard Co. is also a rich community of brave and exciting beardsmen who are as unique and original as every single product we create. Our oils, balms, and other beard grooming supplies are a lot more than just products; they seek to share a story, a sentiment.
Long ago, in a darker time, men of the realm struggled under the yoke of strange corruptions that swept through towns and villages, leaving them and their beards weak and brittle. Warlocks shilled potions and elixirs tainted with the spirits of Phthalates and DHT-inhibiting ingredients. Bearded heroes across the land found their beards dehydrated, their skin's oils stripped—causing dry, flaking patches under their beards and causing irritation and itching.
Their beards began to thin. Their whiskers were lost.
Indeed, it was a dark time for all.
Until a mysterious figure, shrouded in voluminous purple robes and a shining beard, appeared and lit the way. Rumors say this magnificent magic man's name was once a man named Collin Gray. Still, one day this ordinary person stumbled upon a portal in a place called Nashville, Tennesee, and found himself in the presence of The Princess.
Together, imbued with a power long forgotten, they began seeking the slumbering ability of this strange new world of natural ingredients and enchantment to create a tool for bearded heroes and adventurers across the land, and Fabled Beard Co. was born, and so too was The Wizard.
Reborn and renewed, filled with purpose, the two set out to free all those struggling with brittle, breaking, dried out, and itchy beards. The Wizard and The Princess guided them to create a new story, one filled with hope and promise, health, and magnificent whiskers for all. Soon, brave men and women began to make names for themselves. Some were lauded as saviors; some remained a mysterious force in the night—yet all went down in legend.
The Distiller, The Hero, Dr. Wolf, The Marksman, Captain Crimson, The Teacher, The Scribe, The Strategist, The Enchantress, The Nurturer, and so many more began to spread the light, fighting the evil beard by beard, dry skin by dry skin. Welcome, fellow adventurer and future Hero, to Fable Beard Co. Sit by our fire for a while and rest your weary bones. It is time for you to tell your tale and head on to the next great adventure with us by your side.
Tell us, friend. What tale will you tell? What will be your Fable?
Fable Beard Co. was created in 2018 for a simple purpose. To unite adventurers that enjoy the world of fantasy and storytelling with quality beard products that their majestic beards deserve.
Fable Beard Co.’s own beardsmen are immersed in an endless fortune-seeking quest, a journey that we enjoy to share with all of you. This quest is about finding a precious treasure, the exotic elixir that provides outlandish vitality and verve to our community of beards.
These products are the consequence of a fantastic escapade, an audacious tale where our characters reflect the virtues, ideals, and courage of the community of beardsmen that chooses us. Welcome to our tavern.
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Let customers speak for us
from 26454 reviewsStrong leather at the start, but once it breathes a little everything else really starts to pop!
So I ordered The Hero (Great scent btw) With it came The Charmer. This scent really has something going for it. Since my first order I have ordered multiple times and have been a big fan of Fable.
I've been waiting for this scent to come back in stock it smells absolutely amazing
Love the products and love most of everything I have gotten, Red King being the only one that falls short for me Minotaur, and Krampus being my favorites so far.
Oh, im in love with this scent. Makes me want a bowl of cereal anytime I wear it. My wife really enjoys the scent and how soft my beard is.
Super yummy smelling, pairs excellent with the Djinn scent. So thankful for it coming with it. FABLE you guys make some top tier products. MY BEARD has not felt this healthy and good in awhile. I applaud you guys and will be a long life buyer.
The Barber oil is one of the top 3 out of the first order I received. Reminds me of the red hots candy. Marksman and Distiller are easily in the top 3 as well. Pleased with the first order! I placed a second order shortly after I received my first and that was delivered today.
Smells like grape skittles 👍
I have a lot of Fable products and this is one of my new favorites! I got nearly the whole set and I'm very happy and already thinking about buying a backup. I love how strong it smells. It leaves my whole bathroom smelling great after applying. It smells strongly of incense but it does go through a few phases while you are wearing it, ending with a nice sandalwood smell.
Love this scent!
I have a lot of Fable products and this is one of my new favorites! I got nearly the whole set and I'm very happy and already thinking about buying a backup. I love how strong it smells. It leaves my whole bathroom smelling great after applying. It smells strongly of incense but it does go through a few phases while you are wearing it, ending with a nice sandalwood smell.
Love this scent!
Dr Wolf is my very first beard product. Loved the smell as soon as I opened it. Just recently bought 4 ultimate bundles. Now I smell great from head to toe, all day everyday. Thank you Fable.
I really like this one, and it last all day. I just always feel the need for a cup of coffee 🤷♀️
Hands down the best beard oils I’ve ever used!!! I’ve tried all different kinds from the US and other countries. They smell amazing and don’t leave my beard greasy or flaky like some other brands do. The beard conditioner helps keep my beard feeling soft which is an absolute plus! Glad I took a chance and gave them a try!!
This is one of the best scents!! Just so clean and refreshing!!!!
I really like the product it makes my beard soft I recommend it and all the others I have tried out 3 fragrance and thay are great. Plus no more flaking or etching. O ya I even use on my elbows and arms. Thank you