All Stories Have a Beginning: The Wizard and The Princess
The Magic That Started It All
We strive for those who dare. At Fable Beard Co., we are committed to top-quality men’s beard grooming products. But this is more than just a brand.
Fable Beard Co. is also a rich community of brave and exciting beardsmen who are as unique and original as every single product we create. Our oils, balms, and other beard grooming supplies are a lot more than just products; they seek to share a story, a sentiment.
Long ago, in a darker time, men of the realm struggled under the yoke of strange corruptions that swept through towns and villages, leaving them and their beards weak and brittle. Warlocks shilled potions and elixirs tainted with the spirits of Phthalates and DHT-inhibiting ingredients. Bearded heroes across the land found their beards dehydrated, their skin's oils stripped—causing dry, flaking patches under their beards and causing irritation and itching.
Their beards began to thin. Their whiskers were lost.
Indeed, it was a dark time for all.
Until a mysterious figure, shrouded in voluminous purple robes and a shining beard, appeared and lit the way. Rumors say this magnificent magic man's name was once a man named Collin Gray. Still, one day this ordinary person stumbled upon a portal in a place called Nashville, Tennesee, and found himself in the presence of The Princess.
Together, imbued with a power long forgotten, they began seeking the slumbering ability of this strange new world of natural ingredients and enchantment to create a tool for bearded heroes and adventurers across the land, and Fabled Beard Co. was born, and so too was The Wizard.
Reborn and renewed, filled with purpose, the two set out to free all those struggling with brittle, breaking, dried out, and itchy beards. The Wizard and The Princess guided them to create a new story, one filled with hope and promise, health, and magnificent whiskers for all. Soon, brave men and women began to make names for themselves. Some were lauded as saviors; some remained a mysterious force in the night—yet all went down in legend.
The Distiller, The Hero, Dr. Wolf, The Marksman, Captain Crimson, The Teacher, The Scribe, The Strategist, The Enchantress, The Nurturer, and so many more began to spread the light, fighting the evil beard by beard, dry skin by dry skin. Welcome, fellow adventurer and future Hero, to Fable Beard Co. Sit by our fire for a while and rest your weary bones. It is time for you to tell your tale and head on to the next great adventure with us by your side.
Tell us, friend. What tale will you tell? What will be your Fable?

Fable Beard Co. was created in 2018 for a simple purpose. To unite adventurers that enjoy the world of fantasy and storytelling with quality beard products that their majestic beards deserve.
Fable Beard Co.’s own beardsmen are immersed in an endless fortune-seeking quest, a journey that we enjoy to share with all of you. This quest is about finding a precious treasure, the exotic elixir that provides outlandish vitality and verve to our community of beards.
These products are the consequence of a fantastic escapade, an audacious tale where our characters reflect the virtues, ideals, and courage of the community of beardsmen that chooses us. Welcome to our tavern.
Fall Scents
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The Lumberjack Beard Care Collection: Rich Maple Syrup, Maple Leaves, and Cabin Woods
The Lumberjack embodies everything you can ever want in a fall-scented beard...
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The Harvester Beard Care Collection: Spiced Apple Cider, Ripe Pumpkin, and Crisp Fall Breeze
The Harvester is here to collect! In the shadows of the night,...
Halloween Scents
Our Main Scents
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The Druid - Earthy Citrus Stone Beard Care Collection
Behold the enchanting scent of a mystical druid's realm, where the smoky...
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The Lightning Rod - Fruity Cereal Super Hero
Lightning Rod's superhero-themed beard products offer a scent profile of Fruity Cereal,...
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The Distiller Beard Care Collection: Rich Mulled Spices, Aged Bourbon, and Deep Barrel Woods
Stashed away deep in the foothills lies a man with a lifelong...
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The Hero Beard Care Collection: A Warm Tobacco, Light Cologne, and Mystical Amber Tale
The world is in need of a hero! The perilous search has come...
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Dr. Wolf's Beard Care Collection: Fresh Blueberries, Warm Tobacco, and Aged Mahogany,
Dr. Wolf is just like his character, ever-changing. A beautifully blended balance...
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The Marksman Beard Care Collection: Crisp Pine, Warm Cedar, and Fresh Sandalwood,
In the dead of night lurking in the shadows is The Marksman....
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The Scribe Beard Care Collection: Decadent Chocolate, Steamed Froth, and Dark Espresso
A man of words is a man of great patience. Such patience...
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Captain Crimson Beard Care Collection: Creamy Coconut, Warm Amber, and Textured Musk
Often one finds themselves changing in the midst of adventure. Through trials...
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The Gunslinger Beard Care Collection: Mahogany, Vanilla, Teakwood, and Patchouli
Become a time-traveling bounty hunter with The Gunslinger's, a wild west beard...
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The Barkeep Beard Care Collection: Unscented and Sinus Allergy Free
The Barkeep is Fable Beard Co's catch all everything beard oil and...
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The Inventor Beard Care Collection: Fresh Tangelo, Kumquat, and Exotic Citrus Cologne
The Inventor is an epic blend of exotic citrus and cologne. Featuring...
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The Great White Beard Collection: Banana Tidal Wave, Dark Stormy Seas, and Forgotten Driftwood
Born out of darkness The Great White brings to Fable a scent...
Our Legend Scents
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The Teacher Beard Care Collection: A Wildberry Life Lesson with Creamy Vanilla, Apple, and Peach Dessert.
Wild berries, Fresh apples, Georgia Peaches, Vanilla: A lifetime of Lessons Within...
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The Strategist Beard Care Collection: Aged Tobacco, Warm Amber, Fresh Leather, and Sweet Vanilla
The Strategist is the perfect blend for a man amongst men. With...
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The Artist Beard Care Collection: Antique Cologne, Mulled Spices, and Nature’s Paintbrush
The Artist is none other than Jeff West. He is a legend...
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The Rocket Beard Care Collection: Dark Chocolate Cookies, Creme Filling, & Rich Nougat
Max, our beloved production manager, and lab clown is The Rocket! Featuring...
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The Paladin Beard Care Collection: Mystic Woods, Holy Smoke, and Rejuvenating Cologne
The Paladin joins the rank of Fable legends. Cunning and mighty he...
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Let customers speak for us
from 22973 reviews
The Scribe - A Coffee & Chocolate Scented Beard Oil

I love this! It reminds me of a walk in the deep woods. It is a great Sent and lasts me about 5 to 6 hours. Will definitely be stocking up on this.

I use it on those opening shifts or days I just need some bears tlc. This was a perfect addition to my nughtl routine

The Sasquatch - Fall Forest Mastery Beard Butter

The highwayman is arguably the best fall scent so of course fall wouldn’t be complete without it. The initial blast of spices hits you with an atomic fireball candy smell and then mellows out to a nice roasted marshmallow smell. The two scents compliment each other perfectly.

I took a bottle of Highway Hunter to my weekly CrossFit class so all the people that had never heard of Fable could smell a few different ones I have. This and Dr. Wolf were the stand out favorites. All the ladies wanted to buy some to use in their hair and for their men to use so they could sniff them all day. Perfect Fall scent that appealed to everyone there.

Hands down my favorite scent, I hope they restock soon! I always get compliments on my beard and scent! It's legit!!!

Soft, wonderful smelling beard!

Smells so good you might wanna take a bite…. But don’t cause it’s for your armpits

Loved it smells amazing

This is definitely my new favorite. The spices mixed with the apple reminds me of turkey day. Highly recommended if your a fan of cider

So far this has been my favorite scent I have gotten. Looking forward to what else comes

This scent perfectly signifies fall time and spooky season. The amazing blend of spices and scents tickles your nostrils ever so slightly, it won't smoke you out and make you sick of it, and will continue to make people around you comment! I work in a shop setting with lots of strong and not so pleasant smells lingering around, this scent profile makes a statement after coming home from a long work day and still being present and the primary smell of my man main. I'm DEFINITELY going to be picking up more of this before it's gone! I have had no itchy, dry, or dandrift resting on my chest since switching to the fable products I picked up. They do the job of not only moisturizing the skin but also the hair, making it loads easier to style and maintain throughout the day. 10/10, 1000% will recommend to any and all my bearded brethren

Best beard products I've ever used

Bruh...that pumpkin smell tho. Lasts all day and smells like victory! Witness Me!