All Stories Have a Beginning: The Wizard and The Princess
The Magic That Started It All
We strive for those who dare. At Fable Beard Co., we are committed to top-quality men’s beard grooming products. But this is more than just a brand.
Fable Beard Co. is also a rich community of brave and exciting beardsmen who are as unique and original as every single product we create. Our oils, balms, and other beard grooming supplies are a lot more than just products; they seek to share a story, a sentiment.
Long ago, in a darker time, men of the realm struggled under the yoke of strange corruptions that swept through towns and villages, leaving them and their beards weak and brittle. Warlocks shilled potions and elixirs tainted with the spirits of Phthalates and DHT-inhibiting ingredients. Bearded heroes across the land found their beards dehydrated, their skin's oils stripped—causing dry, flaking patches under their beards and causing irritation and itching.
Their beards began to thin. Their whiskers were lost.
Indeed, it was a dark time for all.
Until a mysterious figure, shrouded in voluminous purple robes and a shining beard, appeared and lit the way. Rumors say this magnificent magic man's name was once a man named Collin Gray. Still, one day this ordinary person stumbled upon a portal in a place called Nashville, Tennesee, and found himself in the presence of The Princess.
Together, imbued with a power long forgotten, they began seeking the slumbering ability of this strange new world of natural ingredients and enchantment to create a tool for bearded heroes and adventurers across the land, and Fabled Beard Co. was born, and so too was The Wizard.
Reborn and renewed, filled with purpose, the two set out to free all those struggling with brittle, breaking, dried out, and itchy beards. The Wizard and The Princess guided them to create a new story, one filled with hope and promise, health, and magnificent whiskers for all. Soon, brave men and women began to make names for themselves. Some were lauded as saviors; some remained a mysterious force in the night—yet all went down in legend.
The Distiller, The Hero, Dr. Wolf, The Marksman, Captain Crimson, The Teacher, The Scribe, The Strategist, The Enchantress, The Nurturer, and so many more began to spread the light, fighting the evil beard by beard, dry skin by dry skin. Welcome, fellow adventurer and future Hero, to Fable Beard Co. Sit by our fire for a while and rest your weary bones. It is time for you to tell your tale and head on to the next great adventure with us by your side.
Tell us, friend. What tale will you tell? What will be your Fable?

Fable Beard Co. was created in 2018 for a simple purpose. To unite adventurers that enjoy the world of fantasy and storytelling with quality beard products that their majestic beards deserve.
Fable Beard Co.’s own beardsmen are immersed in an endless fortune-seeking quest, a journey that we enjoy to share with all of you. This quest is about finding a precious treasure, the exotic elixir that provides outlandish vitality and verve to our community of beards.
These products are the consequence of a fantastic escapade, an audacious tale where our characters reflect the virtues, ideals, and courage of the community of beardsmen that chooses us. Welcome to our tavern.
Main Scents
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Let customers speak for us
from 33857 reviews
I ordered seven( getting three free) deodorants. All seven are a new adventure and work throughout the day. I am physically active, run, exercise, martial arts. And I am a massage therapist that is very close to people for hours a day. Fable Beard does the job with an adventurous pleasant array of scents! I will definitely order in the future when I run low!

Absolutely amazing product. The scent is arguably my favorite so far.

The Hitchhiker is an incredible earthly and masculine scent. It absolutely has an outdoor in nature smell. The butter melts down great when applied to the palms and easily works into the beard providing great moisture and a scent that last all day!
Highly highly recommend!

What a fantastic way to start off my first experience with the Fable Army. The Contender went beyond every expectation I had keeping me in the zone all day. The rich scent of well seasoned boxing glove leather, lingering tobacco from a smoke filled ring, and the mentholated muscle rub, kept me alert and in top fighting shape. Cannot wait for the new adventure the next subscription will bring‼️

Awesome tropical scent

Smells yummy, graham heavy for sure- not the longest lasting scent BUT definitely last a few hours , I only wish it had staying power but I do get a whiff of graham still after some hours have passed- by far my favorite scent by fable, right next to the Wizard/ you should make this mainline

Smell just as described.

Really love this scent, earthly but yet the right amount of tobacco to really make this scent pop..I always get compliments on this one!


My wife loves this scent - it’s her favorite one so far! (And she’s not a big fan of the beard, but having it smell good makes a huge difference!!) I use this one whenever I’m trying to earn some brownie points 😁

Wow, this is a Peat scented masterwork.

I found a new favorite

All the perks of achieving famed “Wizard” status, all in one box…and it arrived quick, fast, in a hurry, with everything in beautiful condition. The scents are what they are…I can’t say either scent hit me in the same way some of my all timers did…but I’m prone to think that upon using these oils, I’ll get a better experience than just the old smell test from the bottle. And Fable even threw in a bottle of the RoleModel, which is a solid, beautiful scent for me…so that’s a plus. Thank you, Fable…you didn’t have to love me like you did…but you did…and I THANK YOU!

I’m be of my favorites!

Smells great, and keeps my fave and beard moisturized